In the lead up to the Online Retail Logistics Conference (November 18 & 19 in Sydney), we sat down with one of the presenters: Gareth Jude, Retail Industry Executive at Telstra.
Gareth has been conducting research on “the personal supply chain” with the aim of putting a white paper together. The emergence of the Omnichannel shopper means that value can now be generated through Retail Supply Chain collaboration with consumers in the same way as it is already being generated from collaboration between businesses. The white paper will answer the following questions.
Gareth is one of an outstanding line-up of industry experts at the Online Retail Logistics conference, taking place in Sydney, on 18 & 19 November. Gareth will be discussing: what services connected shoppers really want from the supply chain; which services connected shoppers are prepared to pay a premium for or collaborate on, in return for a discount and how to move consumer relationships from connected to collaborative.
Please tell us a little about yourself and your role
I am the Retail Industry Executive at Telstra. My role is to help Telstra understand the Retail Industry and help the Industry understand Telstra
What does online retail logistics mean for you/Telstra?
Traditionally retail logistics ends at the retail store. Customers have done their own logistics from that point on. In the new Omnichannel/Online world the final logistics function has moved from the consumer to the retailer and their partners. This means logistics rather than a retail store has become a customer’s last interaction with a retail brand on the path to purchase. It has therefore become a vital part of building retail brand reputation.
Tell us more about the research undertaken for the white paper and the ultimate aims
The research was conducted with Australian Consumers and Supply Chain businesses. The objective of the research was to track the evolution of the Omnichannel shopper and see what their expectations of the Supply Chain are. We were interested in the capacity for consumers to become collaborators in the creation of value in the supply chain.
What you will be discussing at the Online Retail Logistics conference?
Connected Consumers want more from the supply chain. They’re prepared to pay a premium for a better service. They’re even willing to help co-create a supply chain that delivers value to everyone. So why aren’t they getting what they want? And what happens when you give them what they need? This presentation looks at the potential of the Personal Supply chain to transform the relationships that Retailers, Manufacturers and Transport organisations have with their Consumers and how this new value network can create benefits for all.
Where do you see the industry going in the future?
Towards a spectrum of services and choice rather than a cost focused, one size fits all approach.
Gareth joins a host of outstanding speakers including:
Ben Franzi, GM Sales, Global eCommerce Platforms, StarTrack
David Shafer, Executive Director, Kogan.com
Paul Greenberg, Chairman, National Online Retailers Association
Michael Vaughan, National Transport Manager, Super Retail Group
Carl Hartmann, CEO, Temando.