overview

Key Learning Objectives

• Recognise how reading has changed in this information age, and how to write accordingly
• Assess your personality profile and how it affects your writing
• Analyse the reading style of your reader to better tailor your writing style to their needs
• Discover how build relationships rather than have them broken down by the communication process
• Understand how to write business documents faster using the PWEF formula
• Learn how to overcome writer’s block to improve your speed and productivity
• Identify the basics of good page layout
• Use neuro-linguistic writing tools to create relationships with your readers
• Understand key elements of a powerful executive summary

About the Course

The art of business writing has changed over the last 20 years. Long phrases and jargon, the ‘business-ease’ that was the hallmark of business writing in the past has seen its day.

In business writing, less is most certainly more.

When we write we must engage the reader and encourage them into what is often a long document. Above all, a business document is a sales tool, and must be written with the reader in mind in order to create or enhance the all-important business relationship.

In order to do this, it is important to understand both ourselves as writers, and the readers of the documents we prepare. If we can’t know the reader, we must write for a whole-brain audience.

This course looks at the tools that help you communicate to specific readerships, and also the difficult whole-brain readership.

Using laptop based activities; you will practise your writing with feedback to help cement the theory from the day. This course has been described as “more than a writing course but an entirely new way of looking at the way we communicate”.

Laptops are required at this course. Participants must ensure they do not have company firewalls on their laptops which restrict outside internet suppliers. Check with your IT department if you are not sure.

Who Should Attend

This the advanced course in our written communication series. It follows our ‘Written Communication and Report Preparation program. It focuses on more advanced psychology concepts and utilises these concepts in the teaching of new skills and techniques in persuasive writing.

Those who would benefit from this course would have some prior appreciation of written communication and its importance in the corporate environment.

It’s relevant for those who want to improve their communication with stakeholders, whether they are colleagues, managers, customers, suppliers, clients or potential clients