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Agenda

 
COURSE OUTLINE
 
8.30
Registration and morning coffee
9.00
Morning introductory session
  • Overview of the day’s agenda
  • Principles for communications on major projects
Bryan Tyson, Chief Executive Officer, Kreab Gavin Anderson & Company and Jodie Brough, Managing Director, Kreab Gavin Anderson & Company
9.30
Case study: Westlink M7 and the Cross City Tunnel
  • A case study analysis comparing how the communications approaches of these two projects affected the ultimate success or failure of the ventures
Bryan Tyson, Chief Executive Officer, Kreab Gavin Anderson & Company
10.00
Market research: Why is it essential to major project communications and when and how to use it with successful results
  • Principles of research: Why it matters and how can it can aid major project decision making and stakeholder management
  • Types of research: Focus groups; quantitative research; online; panel and other options such as perception audits
  • The Seven Deadly Sins of Market Research
  • Case studies from GA Research’s recent client projects
Feyi Akindoyeni, Research Director, GA Research
11.00
Morning tea and networking
11.15
Preparing and implementing your communications strategies
This session is a step by step guide to developing your strategic approach. It focuses on:
  • Identifying what the issues are
  • Identifying stakeholders
  • Crafting the message
  • Getting the message out
Special subjects include:
  • Developing your issues matrix
  • The role of government relations
  • How to use corporate communication tools
  • The role of the media
  • The importance of third party supporters
Jodie Brough, Managing Director, Kreab Gavin Anderson & Company
12.00
Community relations in infrastructure projects: Focusing on stakeholder engagement in project development
  • James will discuss his experience at ConnectEast. ConnectEast is the owner and operator of EastLink, the nations biggest road project. EastLink connects the Eastern Freeway in Melbourne's east to the Frankston Freeway in the south and opened in June 2008
  • Particular focus will be placed on the techniques for building support and addressing stakeholder concerns
Guest facilitator:
James Tonkin, General Manager Community and Public Affair, ConnectEast Group
12.45
Summary revision and questions
  • A short recap presentation on the key learnings from the morning’s sessions
  • Questions from the group
1.00
Lunch
2.00
Principles of crisis management: Are you ready for a crisis on your major project?
  • Would you know how to react if your construction site was the scene of a major accident?
  • Would you know how to recover if your entire computer system completely failed?
  • What would you do if changes in the business environment impacted on your project’s viability?
  • Could your organisation handle a bomb threat or safety scare?
  • How would you respond is a senior staff members was charged with a serious crime?
A crisis is an extraordinary event that impacts on an organisation’s reputation and ability to operate. This session asks attendees to assess their readiness and reactions to a crisis and gives them the tools to control a crisis.
Jodie Brough, Managing Director, Kreab Gavin Anderson & Company
2.30
Hypothetical: Responding to an unfolding crisis
  • After the theory, here comes the opportunity to test your skills
  • The team will prepare 1-2 crisis scenarios with the group required to role play and respond to the unfolding situation
Nick Maher, Partner, Kreab Gavin Anderson & Company
4.00
Summary and afternoon refreshments
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