Sports Broadcasting Summit 2010

Informa's Sports Broadcasting Summit is the only two day conference that explores the regulatory and technological changes impacting the sport and media sectors. This unique event will examine the changes to the nature and scope of sports broadcasting in the wake of reform and how this impacts sport and sport consumption.

Who will attend?

The summit will bring together a range of new speakers from the media and sporting industry. You're guaranteed to meet a range of these top level decision makers as they collectively discuss the evolving sports media landscape and how sports rights holders are utilising the benefits of new and emerging media platforms.

A glance at the evolving agenda!

Day one of the conference will assess the Government's reform agenda and issues surrounding the anti-siphoning legislation. Key topics include:

• Reviewing the background of the anti-siphoning legislation
• Analysing the demographic of sports viewers and how they are accessing sport
• Examining sports broadcasting in traditional media and the impact of technological change
• Transitioning to the digital era and the implications of multi-platform development
• Mixing entertainment elements with new media platforms and 3G mobile technology

Day two of the conference will examine strategies in commercialising sport covering sport rights, televising sports, venue technical requirements, sponsorship, sports marketing, content security and digital rights management. Topics we are looking to include are:

• Utilising sport media to encourage sport participation and community engagement
• Negotiating broadcasting rights agreements and the regulatory challenges facing rights holders
• Examining brand funded entertainment and how to best approach a sponsorship deal
• Communicating the sport brand identity and protecting the brand in media coverage
• Optimising media communication channels to enhance audience reach potential
• Protecting sport content against piracy and key legal considerations to content management

Key speakers include:

• Peter Holmes Court, Joint Owner, South Sydney Rabbitohs
• Jon Marquard, Chief Operating Officer, Premier Media Group & Fox Sports Australia
• Bruce Meagher, Director of Strategy & Communications, SBS
• Michele Levine, CEO, Roy Morgan Research
• Joan Warner, CEO, Commercial Radio Australia
• David McGrath, General Manager News & Sport, Telstra Media
• Ian Gardiner, CEO, Viocorp
• Damien Tampling, Partner, Deloitte
• Matt Miller, CEO, Australian Sports Commission
• Neil Dalrymple, CEO, Bowls Australia and Board Director, CAS
• Mark Anderson, CEO, Hockey Australia
• Larry Sengstock, CEO, Basketball Australia
• Kate Palmer, CEO, Netball Australia
• Matt Carroll, Deputy CEO, Australian Rugby Union
• Stephanie Beltrame, General Manager Media Rights, Cricket Australia
• Adam Firth, General Manager, Legal and Commercial, V8 Supercars
• Steve Rust, Managing Director, Panasonic Australia

About Sports Broadcasting- what are the current challenges ?

In Australia, where sport is seen to be a focal part of the national identity, it seems commonplace that major sporting events be accessible and available to the viewing public. It was along this assumption that in 1994 the Keating Government developed an anti-siphoning legislation to ensure that “events of national importance and cultural significance” remained on free-to-air television. The legislation has changed very little since it was established.

Before 31 December 2009, the Minister must cause a review of the operation of the anti-siphoning scheme and whether it should be amended of repealed. In the current sports broadcasting environment, some stakeholders view the scheme to be anti-competitive as it prevents sports rights holders from selling the broadcasting rights in a free market. This potentially reduces the number of sports events that may be broadcast and therefore limits consumer choice.

The sports broadcasting industry is constantly evolving and moving from the dying days of analogue to the new digital revolution. Key players in the media sector are focusing on sport broadcasting as a driver of the digital era. New media platforms and online technology has changed how viewers access and watch sport and how media covers it. Sport can now be accessed via IP networks such as broadband internet and wireless 3G. This has created an influx of new media tools such as IPTV, new mobile units and other social media networks.

The new challenges facing the sports broadcasting sector is how to satisfy the changing behaviour and consumption patterns of sport viewers. Driven by these changes, the business of sport is growing and sports marketers and advertisers will need to embrace the latest developments and technologies to remain competitive in their field.

Endorsed by

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