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The marketing landscape has evolved at a rapid pace. From the era of push marketing typified by mass messaging, broadcast across media platforms like TV, radio and print, we’ve entered a whole new world. A world where:
- One on one engagement with the customer is expected.
- Interaction between producer and consumer happens on multiple platforms.
- Building a relationship with the customer through two way engagement enhances a brand.
- Delivering the right message on the right platform at the right time is crucial to unlocking marketing success.
After Cross Media Live’s successful launch in London last year, Informa Australia is pleased to bring Cross Media Live to Sydney in 2013. This first-class event is by invitation only and will deliver invaluable insights into what it takes to deliver engaging and integrated multi-channel marketing campaigns.
The event will take a closer look at different digital media channels and how they fit in with more traditional marketing strategies. The program is designed to paint a clearer picture on how to achieve better return on investment in an integrated marketing landscape whilst retaining the creative essence of innovation within marketing.
Cross Media Live Sydney is designed to help Australia’s top 500 companies make sense of the opportunities presented by cross media marketing.
Attendees at this exclusive, free, invitation only event will have the opportunity to gain first hand insights from brands and companies who have already managed to make their mark in delivering successful, engaging and multi-channel campaigns. High level case study presentations will shed light on what it means to run an integrated and cohesive campaign across different media platforms.
The program for Cross Media Live Sydney is currently being developed. For more information and to register your interest to receive an invitation to attend the event free of charge, please visit the Cross Media Live website..
Media contact: Chrystelle Duncan, Marketing Manager, Cross Media Live Sydney
Email: Chrystelle.duncan@informa.com.au
Phone: +61 (0)2 9080 4319
