Helping the Government do and use social media better

1 Dec 2011, by Informa Australia

The online environment has become a significant means by which those in government can gain insight into public opinion as a way of improving service design and delivery.

The Social Media in Government Conferenceseeks to provide local, state and federal government agencies with a series of case studies that demonstrate best practice in the implementation of social media in government context. It will also cover some of the issues surrounding social media, including formulating internal and external social media policies, privacy issues, and ethics issues. Topics that will be discussed include:

  • Developing the Communications strategy and budget – Budgeting for social media & the importance of identifying your objective
  • Social Media for improving service delivery
  • Rationalising records: Using recordkeeping to manage your risk, reputation and ROI in the web 2.0 world
  • Working with M-Sites, Smartphone Apps & Tablets
  • CASE STUDY: From Jedi Knights to John Farnham – Social media and the 2011 Census
  • CASE STUDY: ACT Government – Community Cabinet via Twitter
  • CASE STUDY: Targeting for open government – Building a social media strategy for the Asia Pacific Civil-Military Centre of Excellence

Click here if you’d like a copy of the brochure (filling in a form required).

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