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Business | Technology

AIMIA’s John Butterworth talks about the digital industry now and its future

19 Aug 2010, by Informa Insights


We had the opportunity to pick the brains of John Butterworth, Chief Executive Officer of AIMIA, Australian Interactive Media Industry Association, who will be chairing the 6th Annual AIMIA Digital Summit on the 13th and 14th of October 2010 at the Radisson Plaza in Sydney.

These are the questions we asked:

1. Can you define the role of the digital industry and its impact on the Australian economy?
2. Why should companies invest time, money and effort in developing digital strategies for their businesses?
3. What trends can we expect in the digital space for the second half of the year and moving into 2011?
4. Can you tell us about the focus of this year’s Summit and what do you hope the delegates will take away from it?

For more information on the Summit ie latest speakers, sponsorship and exhibition opportunities, please contact Fasih Qureshi at or call +61 2 9080 4014. Alternatively, you can visit our website at

If you’re with the media and would like to attend the conference, please contact our media officer John Wilson at or contact +61 2 9080 4107.

Follow AIMIA Digital Summit on Twitter or drop by and say hi to us @AIMIASummit !

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