According to socialbakers.com, a social media analytics platform, more than eleven million Australians currently own a Facebook account. Every month, Australians are viewing the Twitter page 67 million times. The Metro Trains Melbourne YouTube video “Dumb ways to die” was viewed 2.7 million times in the first 48 hours alone. At the same time, the internet is becoming increasingly mobile and accessible, while national smartphone ownership has soared to 68% in 2012 and is forecast to hit 92% by 2017.
The figures speak for themselves: Social media offers the transport industry an unprecedented opportunity to engage with their customers and project stakeholders, deliver timely information about service disruptions and travel alternatives, and raise awareness on safety issues or even recruiting staff. If implemented efficiently, a social media strategy can be a cost-effective and immediate means to improve brand awareness and customer retention.
However, a social media presence does not come without risks. Its viral and unpredictable nature leads to some management hesitation when it comes to implementing a corporate social media strategy. The inaugural Social Media in Transport 2013 conference will take a closer look at the chances and challenges social media poses to the transport industry. The one-day event offers the unique opportunity to discuss effective engagement policies directly with industry peers and learn from related best practice examples. Here are some great examples from the US showcasing how social media can be effectively used in the transport industry.
Share your thoughts and experience in the comment section of this blog post.