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overview
Key Learning Objectives
- Identify the most appropriate forecasting methodology for your product
- Rationalise the pros and cons of different forecasting approaches
- Develop a forecast using best practice principles
- Ensure forecasts are clear and transparent for all users
- Critically assess existing forecasts
About the Course
All key topics will be covered to ensure a strong and comprehensive understanding of forecasting:
- Founding principles of good pharmaceutical forecasting
- Key steps to creating a forecast; define, trend, event, convert
- Sales vs Epi vs Opportunity vs Patient Flow methodologies, and how to choose the correct approach
- How to include seasonality, structural breaks, recently launched products and much more, in your trend
- Probability, scenario, and econometric based approaches
- Conversion to volume and revenue
The training is brought to life using engaging visuals, reallife examples, and do-it-yourself case studies:
- 17 videos and accompanying text walk you through the 4 key fundamentals of forecasting
- 6 real-life examples bring the theory to life
- 5 quizzes test your understanding as you move through the training
- 2 case studies to put into practice what you have learnt– one in which you can design and build your own forecast model
Who Will Benefit
This fundamentals course is for anyone who plays a role in the forecasting process, no matter of their ability: brand teams, business intelligence, analysts, forecasters and those completely new to forecasting.
Designed & Delivered By
J+D Forecasting, Experts in Pharmaceutical Forecasting
At J+D we love to educate, support and inject the passion we have for forecasting into our in-depth pharma forecasting training. Like all of our products and services, our training has been created especially for our clients with their needs in mind.
For decades, we have been creating detailed pharmaceutical forecasts and over this time we discovered that there is a gap in the provision and training of great pharmaceutical forecasting so we developed our own, expert training courses to help simplify the complex nature of pharmaceutical forecasting.
Our fresh and friendly approach to pharma forecasting training translates into improved confidence in forecasting and clarity in implementation. Practical, energising, engaging, accessible and relevant to the pharmaceutical industry today.
Benefits of Learning Online
Informa Corporate Learning’s online courses are new digital, interactive and engaging educational experience designed to maximise learning for professionals with busy schedules and/or small training budgets.
Our online courses are a perfect opportunity for busy professionals as they require just 2 hours per week of your time and include an interactive forum for you to ask direct questions about challenges you are facing to expert course leaders.
Modules are released on a weekly basis, so you can pace yourself alongside your peers and you will have access to a comprehensive set of assets to support your learning such as video content, quizzes and case studies.
Course Outline
Introduction – Pre-training evaluation
- Introduction to fundamentals of forecasting
Key forecasting principles
- Important elements and philosophies of good forecasting
- Key considerations for good forecasting
- Key steps to follow when forecasting
- Key forecasting principles
Defining the market
- Introduction to defining the market
- Sales approach
- Example of sales-based models
- Epidemiology cross-sectional approach
- Example of epidemiology cross-sectional models
- Patient opportunity approach
- Example of patient opportunity models
- Patient flow approach
- Example of patient flow models
- Defining the market
Case study example: Build and populate define section of the model (asthma define)
Trending the market
- Introduction to trending the market
- Trending concepts and different approaches
- Key considerations when trending
- Example of different trending approaches
- Trending the market
Case study example: Build and populate trend section of the model (asthma trend)
Adding events
- Introduction to events
- General principles when adding events
- Scenario based eventing
- Example of scenario-based eventing
- Probability based eventing
- Example of probability-based eventing
- Introduction to Econometrics
- Adding events
Case study example: Build and populate event sections of the model (asthma event)
Converting to volume and sales
- Introduction to conversion
- How to convert to volume and sales
- Key considerations when converting to volume and sales
- Conversion
Case study example: Build and populate conversion sections of the model (asthma convert).
Case study exercise – Introduction to case study
- Map out model flow
- Build and populate define section of the model
- Build and populate trending section of the model
- Build and populate events section of the model
- Build and populate conversion section of the model
- Completion
Live Interactive Session (1 May – 16 June 2023)
14th June 2023: 5 – 6pm AEST | 3 – 4pm SGT | 8 – 9am BST
Live Interactive Session (2 October – 17 November 2023)
15th November 2023: 6 – 7pm AEDT | 3 – 4pm SGT | 7 – 8am GMT
when & where
01 May 2023
Online Course
02 Oct 2023
Online Course
On-site & in-house training
Deliver this course how you want, where you want, when you want – and save up to 40%! 8+ employees seeking training on the same topic?
Talk to us about an on-site/in-house & customised solution.
contact
Still have a question?
Sushil Kunwar
Training Consultant
+61 (0)2 9080 4395
training@informa.com.au