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Month: December 2012

Business

The impact of social media on sports business

Social media has taken sports business to a new level of sports marketing and advertising, brand sponsorships and respective individual representations on various social media channels like Twitter and Facebook. Sean Callanan of Sports Geek explains the impact this phenomenon has on sports teams, the teams' players, media and PR companies, and sports fans. Is…

4 Dec 2012, by Informa Insights