Tag: Sport

Technology

The effect of mobile-led sports on the television industry

When Optus acquired the Premier League they knew they were tapping into a winning market. But the deal in fact created a ripple throughout the media industry, redefining people’s viewing preferences and expectations of television in general. “We were surprised by the level of demand for a mobile-led service” says Optus Head of Content, Paul…

19 Dec 2016, by Amy Sarcevic