Tag: social media

Healthcare

Technology

Trish Hammond: Connecting Consumers & Cosmetic Medicine Practicioners

With just two weeks to go until the inaugural National Cosmetic Medicine Summit, we spoke with blogger and General Manager of the Plastic Surgery Hub Trish Hammond to discuss the power of social media in providing cosmetic medicine consumers with more information and choice.   Tell me a bit about the Plastic Surgery Hub and how…

16 Feb 2017, by Lisa Hedlund

Technology

The evolution of Social TV

These days privately enjoying one’s favourite television series or movie is not enough for many viewers. Audiences want to know what others are thinking about the latest character death or plot twist; to interact with fellow fans and share the excitement, sadness, laughter - whatever emotion the show is stirring within them. “Television has always been…

6 Jun 2016, by Informa Australia

Healthcare

Social Policy

Social media for social change

In the lead up to the upcoming Homelessness Summit in Sydney, Daniel Scoullar, a communications consultant with expertise in the homelessness and housing sector, joins us to  discuss social media's capacity for advocacy, engagement and stakeholder relationship management. While challenging some of the myths about social media and the homeless, he also highlights how a strategic and…

22 Apr 2015, by Informa Australia

Healthcare

Bridging the disability access gap

In the lead up to the 6th Annual National Disability Summit 2015, we had the chance to speak to Dr Scott Hillier, Manager, Major Projects & Western Australia Manager of Media Access Australia on the biggest challenge in supporting individuals with a disability within a workplace. Scott is a leading authority in the area of…

3 Nov 2014, by Informa Australia

Transport & Logistics

Interview: Planning for emergencies in social media communications

Many transport businesses are using social media in their communication mix. Social media channels enable two-way conversations, but they also add an element of volatility to corporate communications. How can organisations deal with emergency situations online? We had the chance to speak with Allan Briggs*, Managing Director at Briggs Communications about developing a social media…

5 Apr 2013, by Informa Australia

Social Policy

Transport & Logistics

Social media in transport: The key to better customer service?

Public transport organisations around the globe are increasingly adopting social media strategies as they begin to realize its potential for providing updated travel information and outstanding customer service. The immediacy of social media can foster a more direct interaction with passengers and change public perception for the better.  Yet, implementing an effective social media strategy…

21 Feb 2013, by Informa Australia

Transport & Logistics

Social Media in Transport: Can we improve connectivity by making our journeys more social?

According to socialbakers.com, a social media analytics platform, more than eleven million Australians currently own a Facebook account. Every month, Australians are viewing the Twitter page 67 million times. The Metro Trains Melbourne YouTube video “Dumb ways to die” was viewed 2.7 million times in the first 48 hours alone. At the same time, the…

17 Jan 2013, by Informa Australia

Business

The impact of social media on sports business

Social media has taken sports business to a new level of sports marketing and advertising, brand sponsorships and respective individual representations on various social media channels like Twitter and Facebook. Sean Callanan of Sports Geek explains the impact this phenomenon has on sports teams, the teams' players, media and PR companies, and sports fans. Is…

4 Dec 2012, by Informa Australia

Education

Welcoming @RealTimeWWII to the #SMHE program

Informa Higher Education Series is excited to announce and welcome Alwyn Collinson, Creator of @RealTimeWWII to the speaking panel of Social Media in Higher Education Conference 2012 as the international keynote speaker on Day 1 of the program. The 2nd annual Social Media in Higher Education conference will be held on the 26th and 27th…

12 Apr 2012, by Informa Australia

Business

Social Policy

Helping the Government do and use social media better

The online environment has become a significant means by which those in government can gain insight into public opinion as a way of improving service design and delivery. The Social Media in Government Conferenceseeks to provide local, state and federal government agencies with a series of case studies that demonstrate best practice in the implementation…

1 Dec 2011, by Informa Australia