Tag: Ovum

Technology

Spring is coming – can user submitted content win the battle for ratings?

“Winter is coming” is a metaphor understood all too well by the traditional television industry. Large scale over-the-top platforms with their affordable anytime, anywhere convenience have an inherent advantage. But it is their high budget powerhouse productions that are really helping them win the battle for ratings. Games of Thrones, House of Cards and other…

27 May 2016, by Informa Insights

Technology

The Rise of eSports – Why we should all be taking notice of Gaming

Over the top (OTT) television is a highly lucrative industry, evidenced by the vast success of pureplay providers like YouTube and Netflix. Young millennials can’t get enough of the anytime anywhere model; subscribing in their masses to powerhouse productions like Game of Thrones and Breaking Bad, and ditching the studio brands of traditional TV. The…

21 Apr 2016, by Informa Insights