Tag: multi-channel marketing


Cross Media Case Study: Sanofi iBGStar Australian Launch

Digital media is quickly changing the way in which people access medical information and engage with their health. This trend towards more openly available and accessible medical data can be a challenge to the highly regulated healthcare industry. With the launch of the iBGStar, the world’s first blood glucose meter that plugs into an iPhone,…

5 Jul 2013, by Informa Insights