Tag: cross media

Business

Cross Media Case Study: Sanofi iBGStar Australian Launch

Digital media is quickly changing the way in which people access medical information and engage with their health. This trend towards more openly available and accessible medical data can be a challenge to the highly regulated healthcare industry. With the launch of the iBGStar, the world’s first blood glucose meter that plugs into an iPhone,…

5 Jul 2013, by Informa Australia

Business

Press Release: Unleashing the power of multi-channel marketing!

The marketing landscape has evolved at a rapid pace.  From the era of push marketing typified by mass messaging, broadcast across media platforms like TV, radio and print, we've entered a whole new world. A world where: One on one engagement with the customer is expected. Interaction between producer and consumer happens on multiple platforms.…

4 Jun 2013, by Informa Australia