Technology
When Optus acquired the Premier League they knew they were tapping into a winning market. But the deal in fact created a ripple throughout the media industry, redefining people’s viewing preferences and expectations of television in general. “We were surprised by the level of demand for a mobile-led service” says Optus Head of Content, Paul…
19 Dec 2016, by Amy SarcevicTechnology
... to unlocking the mysteries of brand, platform and commercialisation. The Project Factory (TPF), the Australian-headquartered digital production company behind global projects with Downton Abbey, Offspring and new film Predestination, has unveiled the second phase of a commercial strategy to support the brand reach of the global hit TV series, Sherlock, in tandem with the show’s…
12 Aug 2014, by Informa Insights