Tag: advertising

Business

Press Release: Unleashing the power of multi-channel marketing!

The marketing landscape has evolved at a rapid pace.  From the era of push marketing typified by mass messaging, broadcast across media platforms like TV, radio and print, we've entered a whole new world. A world where: One on one engagement with the customer is expected. Interaction between producer and consumer happens on multiple platforms.…

4 Jun 2013, by Informa Australia

Business

What can people expect from Near Field Communications (NFC)?

[youtube=http://www.youtube.com/watch?v=oX1dzdoIpqY] We had the chance to speak with Andrew Davis, Agency Director of Tapit, who will be speaking at the 7th Annual AIMIA Digital Summit on the 24th-26th of October in Sydney. Questions: 1. You're speaking on day 2 of our 7th Annual AIMIA Digital Summit. Can you give us a brief overview about Tapit…

20 Oct 2011, by Informa Australia