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“Aesthetic clinicians with charisma have more clients, can charge higher consultation fees and are more likely to be referred to friends, even in spite of average service”, according to Nicole Montgomery of Trusted Surgeons. The sales catchphrase, ‘people buy people, not products’ appears to be even more emphasized in the cosmetic industry – customers justifiably…
14 May 2018, by Amy SarcevicBusiness
The marketing landscape has evolved at a rapid pace. From the era of push marketing typified by mass messaging, broadcast across media platforms like TV, radio and print, we've entered a whole new world. A world where: One on one engagement with the customer is expected. Interaction between producer and consumer happens on multiple platforms.…
4 Jun 2013, by Informa InsightsBusiness
[youtube=http://www.youtube.com/watch?v=oX1dzdoIpqY] We had the chance to speak with Andrew Davis, Agency Director of Tapit, who will be speaking at the 7th Annual AIMIA Digital Summit on the 24th-26th of October in Sydney. Questions: 1. You're speaking on day 2 of our 7th Annual AIMIA Digital Summit. Can you give us a brief overview about Tapit…
20 Oct 2011, by Informa Insights