What is the #1 change you would like to see for women in sport?

24 Jul 2014, by Informa Australia

Responding to a growing industry and community demand to strengthen the representation of women across all aspects of sport, we caught up with a few key speakers of the upcoming Asia Pacific World Sport and Women Conference, to find out what they think is the Number One change they’d like to see for women in sport:

Tiffany Cherry The number one change I would like to see for women in sport is equal media coverage and subsequent significant improvement in corporate/government financial support for infrastructure and growth.
Tiffany Cherry, Sports Presenter/Producer
Bill_Pulver The number one change would be for more women to fill Senior Administration roles in National and International Sporting Organisations.
Bill Pulver, Chief Executive Officer, Australian Rugby Union
Erica In the next 10 years I’d like to see that when we are talking about women’s suitability for senior roles, we’re saying it’s based mainly on their ability, not on their gender.
Erica Berchtold, Managing Director – Sports Retailing, Super Retail Group
Steph Brantz Women’s sport has come a long way since females were first ‘allowed’ to participate, however it is time for bigger steps and bolder measures.  In an ideal world, the next ten years will see women’s sport achieve parity with its male counterpart – in exposure (written and television), remuneration and most importantly respect.
Stephanie Brantz, Presenter, ABC
AE headshot I would like to see a move away from the terminology women’s sport with a move towards mainstream acceptance of the contest as just sport.  We don’t talk about men’s sport so why label sport played by females?
Anthony Everard, Senior Manager, Big Bash League
Bridie O'Donnell I’d like to see equal airtime, print paragraphs and digital sports reports be given to women’s sporting performances, results and stories by the mainstream media.
Bridie O’Donnell, MBBS, professional road cyclist, National time trial Champion, Oceania cycling Champion, 3-time AUS Team representative, 7-time AUS Rowing Champion, Ironman Hawaii Finisher, Maths Olympian
Louise Evans Equal pay and not having to pay their own travel expenses when they are chosen to represent their country.
Louise Evans, Media Consultant and Content Provider, Board Member, Australian Womensport and Recreation Association
Mark Peters Head Shot Continue the journey further along the road to realise equity for women in sport through improved opportunity, reward and recognition on the field and in the boardroom.
Mark Peters, CEO of Gold Coast Commonwealth games
karen.lunn I would really like to see women’s sport receive more television coverage, which would generate bigger prizemoney for events and endorsements for the athletes.  It has been great to watch the ANZ Championship Netball on TV this year.
Karen Lunn, Executive Director of the Australian Ladies Professional Golf Association (ALPG), former Women’s British Open Champion and chairman of the Ladies European Tour
Lisa Sthalekar I’d love to see women with the ability to dedicate the time they require to becoming the best athlete in Australia and the world; to receive the level of financial support that enables them not to have to juggle work and training commitments.
Lisa Sthalekar, Former International Cricketer and Executive Member, Australian Cricketers’ Association

Meet these inspirational figures at the 2nd Biennial Asia Pacific World Sport and Women Conference, taking place on the 27th and 28th October, at Sydney Cricket Ground.  For more information about the conference program and to register, please visit the Asia Pacific World Sport and Women Conference website.
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