Key Learning Objectives
- Choose words, punctuation, sentences, paragraphs and structure that convey your message clearly
- Understand the impact of your tone on effective communication with team members and clients
- Recognise and utilise changes in grammar and punctuation guidelines in the corporate world
- Streamline your proof-reading and editing
- Condense copious, detailed, technical information into a reader-friendly, succinct format
- Structure, plan and design your report/proposal to prioritise important information
- Combine text, graphics and tables to communicate key information concisely
- Write executive summaries that non-technical readers and decision makers respond to readily
- Develop a persuasive style in your reports and proposals
About the Course
- How do we develop a credible and influential style?
- How do we differentiate ourselves to ensure we are being read?
- How do we do this efficiently to allow more time for our core role?
- Written communication is an essential tool of trade in the corporate world.
This course is for business executives and their team members who wish to improve the efficiency, clarity and persuasiveness of their written communication.
Participants learn what makes people actually read their writing, how to become more productive, and to achieve impact with style, tone and structure – for an audience that might extend from board members to regulators, from team members to clients.
Who Will Benefit
This course is relevant for all those who need to draft more efficiently and proofread more effectively in the workplace; for those who recognise that unclear communication is costly and want to ensure their documents are as effective as possible for their readers. Technical people such as IT specialists, engineers and technicians will find this particularly valuable.
A CPD Course
Use this course to help fulfil your Continuing Professional Development (CPD) educational requirements to retain your professional/chartered status.
Contact your relevant association to learn how
“The instructor was inspirational, warm and built rapport with participants immediately and throughout the course. I learnt how to structure my communication in a succinct, clear and influencing way”
Senior Brand Manager, McDonalds Australia
“Enhanced understanding of myself and realisation that not everyone thinks the same”
Senior Project Officer, Economic Regulation Authority
“The discussion and energy of Gina was brilliant. The course brought me up to date with the currently accepted terms”
Multimedia and Web Content Designer, IBC
YOU AND YOUR WRITING
- Identify your writing strengths and weaknesses.
- Review grammar and punctuation rules and trends.
- Discuss how to improve the review process – learning from feedback and giving feedback to others.
THE PRE-WRITING STAGE OF WRITING
- Think first – determine your writing goals and purpose.
- Clarify what you want to say before you start writing.
- Plan and structure your writing.
USE THE BASIC WRITING TOOLS EFFECTIVELY
- Use paragraphs to build a logical structure.
- Write concise, easy-to-read sentences.
- Use bullet points well.
- Use words that your readers understand and relate to.
WRITE IN AN APPROPRIATE TONE
- Understand how tone can be misunderstood in written communication and how to overcome this.
- Use clear and assertive language to get the results you want.
- Evaluate what works and what doesn’t work in emails.
FORMATTING AND LAYOUT TIPS
- Use the most influential fonts and layouts for online and paper-based material.
- Design documents for visual impact.
EDITING AND PROOFREADING
- Edit your work thoroughly for a professional finish.
- Edit for layout as well as for language.
- Edit as a reader, not as a writer.
PREPARING, PLANNING AND DESIGNING REPORTS
WHAT DO YOU WANT TO ACHIEVE WITH YOUR REPORT?
- Clarify your purpose and desired outcomes.
- Be clear about your key messages.
- Write knowing your audience and knowing your purpose.
STRUCTURE AND PLAN YOUR REPORT
- Examine various templates and select the optimal one for you.
- Use headings and subheadings when and where appropriate.
- Know when to use executive summaries, appendices, footnotes etc.
WRITE FOR DIFFERENT AUDIENCES
- Review audience types and how to write for specific audiences.
- Summarise the key messages for managers who want high-level information.
- Write clear and succinct technical information for experts.
USE TABLES AND GRAPHS EFFECTIVELY
- Know when to use a table or graph.
- Integrate your table or graph into your text.
- Keep your graphs and tables simple and clear.
WRITE COMPETENT EXECUTIVE SUMMARIES
- Key elements and new trends with executive summaries.
- Be concise, concrete and specific.
- Avoid generalisations
WRITE CLEAR OPTIONS AND RECOMMENDATIONS
- Identify risks and opportunities.
- Anticipate readers’ questions and objections.
- Write stand-alone recommendations
On-site & in-house training
Deliver this course how you want, where you want, when you want – and save up to 40%! 8+ employees seeking training on the same topic?
Talk to us about an on-site/in-house & customised solution.