Choose Location

Register your interest


Register your interest


Winning Competitive Bids & Tenders

A 2-day intensive course helping you get a good return from your investment in bidding against competitors. Smart bidding requires understanding the client’s needs (even if the client doesn’t), hitting the right buttons, and knowing when to walk away

Register Your Interest Download Brochure



Key Learning Objectives

  • Understand where the bid fits into the entire contract lifecycle and the changes in bargaining power
  • Learn to implement the people with the right skills throughout the lifecycle process
  • Analyse the client’s tender stages from ROI to BAFO and everything in between
  • Appreciate why clients approach the market the way that they do
  • Discover how to design and price deals to win
  • Appreciate the key issues when deciding whether to bid or not
  • Respond to client an effective manner
  • Know the common tricks, traps and tips in making bids

About the Course

Bidding against competitors can be a big investment, and one that you want to ensure there is a good return. You cannot afford to waste time developing bids where the probability of win is low, or where it isn’t clear what it will take to win.

Clients go to market seeking many different types of arrangements ranging from sole suppliers to panels, fixed lump sums to time and materials, and from arms-length to partnering.

Clients also have disparate goals and processes. Some want it cheap; others truly seek value for money. Some do not know what they are looking for; others know exactly. Some will have a very specific process-orientated approach; others may let you free form. Some limit meaningful interaction; some want extensive involvement. Some have teams of stakeholders involved; others hand over the entire process to consultants.

How then, are you to develop highly efficient bidding operations given the diversity of client approaches and goals? How can you get a return on investment from scarce resources when so many tendering exercises do not end up successful?

This hands-on course delivers the techniques for successful pragmatic bidding. The course consists of two intensive days filled with practical methods and numerous interactive exercises, case studies, and role-playing as a client’s evaluation team – designed to assist you to determine the most effective techniques for your organisation.

Who Will Benefit

All personnel involved with deciding to bid and/or preparing bids such as:

  • Account managers and controllers
  • Bid and bid support teams
  • Business development managers
  • Commercial managers
  • Contract developers, officers, and managers
  • Estimators and pricing analysts
  • Sales and pre-sales


This course gave me good insight into the lifecycle of a contract and what the client is looking to get out of the tender process.
Business Development Manager, Monadelphous

I attended for pre-sales purposes and now know how buyers think. The instructor was knowledgeable and articulated concepts well.
Commercial Manager, FujiXerox


Sara Cullen

Course Outline

Introduction and overview of training

  • Course design layout
  • Meeting individual objectives

Current state analysis of the bidding/tendering opportunity
Please bring along a current bid you are working on which we will work through over the two days.
Taking a strategic view in planning
Understanding the lifecycle of a deal/tender

  • The four phases of best practice – and where the tender fits in
  • Building and managing bargaining power and the total cost of contract

Skills development

  • Targeting the skills that your organisation needs (ie. the bid team)
  • Skills planner exercise

Understanding how clients go to market– answers to everything that has mystified you

  • The five possible stages
  • How clients facilitate bids (briefings, data rooms, Q&A, site tours etc)
    – what to expect

The tender document or ‘Market Package’

  • Structure – various formats you may see and your challenges
  • Conditions of tendering – why they are there and what they mean to you

Evaluation criteria and scoring

  • What makes up client evaluation teams?
  • Forms of criteria used – mandatory, qualitative and quantitative
  • How clients decide, weight and score criteria
  • Exercise: Criteria Weighting

Pricing the deal/tender

  • Pricing options – client and supplier perspective
  • Avoiding the Winner’s Curse
  • Bidding against an incumbent provider
  • Exercise: Pricing

Client expectations – hitting the mark

  • The contract scorecard defined and explained
  • Governing documents around the scorecard
  • Activity: Scorecard design

Bid/tender responding decisions

  • 1st generation vs re-tender
  • Assess client purchasing patterns
  • Assess client advisors – probity, financial, technical
  • How clients facilitate bids (briefings, data rooms, Q&A, site tours etc.) – what to expect
  • Initial bid/no bid criteria
  • Alternative proposals

The written bid/tender

  • What evaluation teams want to see
  • Differentiation – why should you win?
  • Statutory declarations vs acknowledgements
  • Statements of departure/compliance – traps for the unwary
  • References
  • Bid language – compelling the client to buy, but not to copy
  • Presentation and quality assurance – it will affect your credibility
  • Activity: Practice a bid/tender response

Interactive techniques – what works and doesn’t work

  • Presentations
  • Site visits
  • Workshops

On-site & in-house training

Deliver this course how you want, where you want, when you want – and save up to 40%! 8+ employees seeking training on the same topic?

Talk to us about an on-site/in-house & customised solution.

Get all the latest on Informa news and events

Informa Australia is the nation's leading event organiser. Our events comprise of large scale exhibitions, industry conferences and highly specialised corporate training.

Find out more