A comprehensive blueprint for social license, strategy & practice.
Key Learning Objectives
- Understand the pros and cons of different stakeholder methodologies and clarify which tools and approaches are suitable for particular circumstances
- Learn to respond to increased stakeholder consultation expectation and transparency in social licence to operate
- Discover practical approaches to achieving corporate and organisational stakeholder engagement outcomes
- Understand and reduce relationship risk
- Build confidence and competence within business units or project teams to strategically improve community stakeholder engagement processes through;
- The development of a broad, step-by-step approach to designing and implementing high-impact community development programs
- Identify core elements of an integrated risk mitigation communications plan
- Develop tools to analyse and assess the effectiveness of stakeholder engagement programs
About the Course
Stakeholder identification and analysis is integral to the engagement planning process. By understanding and managing the relationship between stakeholders (including community members), corporations and government agencies increase the likelihood of achieving their desired overall project outcome.
Conversely, failure to appreciate the dynamics of the relationships that exist between stakeholders can lead to obstructions that will ultimately have a negative impact upon corporations and government agencies’ overall project.
The increasing social licence to operate debate requires the underpinning of ongoing community development and engagement to reflect the needs and aspirations of key stakeholders.
Community consultation is a key part of contemporary corporate risk management and business planning process. This training session is aimed at supporting corporate and government teams in building their capacity for community consultation with a broad spread of community stakeholders.
Business units or project teams that have deliverables often cite the community as one of their sources of risk. The risk can be related to either the community not doing something required to achieve the desired outcome, or the community doing something that prevents the project team from achieving their objectives (e.g. blockades, stop work orders, political lobbying achieving legislative or policy intervention).
This course uses a practical set of principles and approaches as a framework for effective planning for community engagement. Participants will work through a planning process, developing skills for communication and involvement of small and large groups of people including groups who may oppose the organisations’ core functions or proposed activity.
Who Will Benefit
All executives and business unit staff playing key organisational roles in community and stakeholder engagement processes in various industry sectors including project participants, government officers, community relations managers, project leaders, engineers, geologists, commercial, technical and operational personnel and consultants.
In this webinar, our expert course instructor Martin Bass will discuss the current engagement landscape for government agencies and provide insights into the key ingredients for good engagement processes.
Live Online Training
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- Get high quality practical training from our expert instructors
- From Face To Face, Online and Blended Learning, get a superior solution for your learning needs
- Learn live online in an interactive environment
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Register today for our Live Online Training courses and fi nd out how they can help you transform the way you work. Contact one of our training consultants on firstname.lastname@example.org to find out more.
“The instructor was inspirational, warm and built rapport with participants immediately and throughout the course. I learnt how to structure my communication in a succinct, clear and influencing way”
Senior Brand Manager, McDonalds Australia
Community and stakeholder engagement overview
- Setting the scene – change, conflict and community/ stakeholder engagement
- The links between change and conflict
- The role of community/stakeholder engagement in managing conflict
- A brief history of community/stakeholder engagement processes in Australia
- Politics and the roles of community/stakeholder engagement
- Changing emphasis in policy development – accountability, transparency and involvement social licence to operate
- Increasing stakeholder consultation expectations
Community engagement principles
- Levels and principles of community/stakeholder engagement
- The importance of early identification of the purpose and function of community/stakeholder engagement
- Different levels of community/stakeholder engagement – ranging from information to participation to collaboration and partnership
- Is there a difference between community engagement and stakeholder engagement?
Overview and introduction
- Current skills inventory for community/stakeholder engagement
- Good and bad experiences of community/stakeholder engagement
- Identification of current community/stakeholder engagement process
- Focus areas
Practical case examinations
- At the beginning of the course, participants will put forward examples from their own work situations as possible case studies.
- Participants will be able to choose to work on their own consultation plan relevant to their project or participate in group selected most applicable case studies to work through using a practical set of principles and approaches for stakeholder engagement and the tools they have gained through the course
Effective community engagement
- The community engagement approach framework – an overview
- How the framework provides a structure for planning
- The links between different sections of the framework
- How to use the framework in the work situation
- Stakeholder engagement strategy
- Create a human rights based model of stakeholder consultation underpinned by community engagement international best practice and regulatory compliance
Engagement levels, goals and communication levels
- What type of engagement is needed? The process of making decisions depending on your desired outcomes
- Clarifying what is to be achieved by community/stakeholder engagement – intra-organisational consultation
- Ensuring that the community/stakeholder engagement goals are clearly articulated
- Developing community engagement champions within in an organisation to ensure agreement on these goals
Risk assessments and conflict management
- The importance of early risk identification and stakeholder engagement planning
- Identifying different risk mitigation approaches
- Likelihood of conflict in the absence of community/ stakeholder engagement
- Possible impact of conflict
- Assessment of likelihood of conflict arising during community/stakeholder engagement
- Use of risk assessment for community/ stakeholder engagement
- Managing risks – which risks can be avoided and which must be managed
- Planning the community/stakeholder engagement process to avoid unnecessary conflict
- Where conflict is inevitable, how to ensure it is managed to achieve the most useful outcomes
Stakeholder engagement and consultation
- Develop, plan, implement, review and benchmark stakeholder and community engagement programs
- Tailor engagement approaches to respond to diversity and mitigating emerging conflict
- Case study examples will be discussed, based on real life community/stakeholder engagement processes
Resource allocation and budgeting
- A standardised budget will be customised for the needs of individual participants and the organisational budgets. It will include all the line items for consideration in a community/ stakeholder engagement process
- Identifying social investment strategy opportunities which enhance community relationships
- Influencing organisational stakeholder consultation change
Putting it all together and communication tools
- Communicating clearly – key points
- Communicating via different media – visual, verbal, written
- Using different tools – pamphlets, papers, internet, email, fax, face to face, and social media
- What not to do – examples of poor communication and approaches and what effect that has on recipients
- Building skills in working with a diversity of people and groups
- When and how to employ professionals/consultants
- Review – identification of key learning points for each individual participant
- What will this mean for your first week back at work?
- What strategies will you use to influence organisational stakeholder consultation change?
On-site & in-house training
Deliver this course how you want, where you want, when you want – and save up to 40%! 8+ employees seeking training on the same topic?
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