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National Cosmetic Medicine Summit

This two day event with interactive pre-conference workshops and a boutique trade show aims to provide a unique forum within the Australian cosmetic industry specifically tailored for cosmetic doctors, cosmetic nurses, clinic owners, dermal therapists, cosmeceutical experts and others.

3-4 August 2018 | Crown, Melbourne

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Early Bird Rate (Save Up to $300) // Expires on 15 June 2018

overview

The National Cosmetic Medicine Summit is a two day event providing a unique forum within the Australian cosmetic industry specifically tailored for cosmetic doctors, dermatologists, cosmetic nurses, clinic owners, dermal therapists, practice managers, cosmeceutical experts and others from the cosmetic industry to discuss, collaborate and further their clinical knowledge as well as hone techniques from thought leaders and peers in the industry.

What sets this event apart is its focus on critical practice management considerations including updates in regulation, legal & compliance considerations, marketing and advertising guidance, considerations for starting a new practice or setting up multiple sites etc as well as non-surgical and non-invasive techniques.

Some of the topics to be covered include:

  • New codes of conduct, standards, updated guidelines
  • Advertising cosmetic services – regulation update
  • Ensuring compliance with latest regulation
  • Investigating non-compliance in cosmetic facilities & black market
  • Getting the right insurance cover
  • Starting Up Your Cosmetic Practice: Lessons Learnt From a Cosmetic Nurse & Business Owner
  • Steps for building a multi-site practice
  • Networking for success & sustainability
  • Staffing for Success – Effective recruitment & development of your aesthetic practice team
  • Using social media effectively
  • Where you’re failing at social media – Making sure you convert social media traffic to consultations
  • Applying the Skills of Upselling
  • How to manage patient expectations
  • Managing cosmetic emergencies
  • Medico legal obligations

FEATURE KEYNOTE – Grazina Fechner, Front & Centre

HOW TO CREATE YOUR RAVING FANS!! – ROLL OUT THE RED CARPET
From communication skills, to client/patient experience, business skills, and how to entice your clients/patients and keep them forever. Ensuring the red carpet is rolled out to anyone that you have an interaction with.
The importance of understanding what your clients and staff need are and then providing them with that solution. It’s having the ability to engage and drive client interaction not only presenting the opportunity to extend the sale or service, but also to leave the client/patient with a positive and fulfilling experience that they will happily come back to and become your raving fans

exhibitors

agenda

8:30 am

Registration and Morning Coffee

9:00 am

Opening Remarks from Chair

9:10 am

” Change is the only Constant ” and the field of Aesthetic Medicine and Dermatology is every changing and evolving…
With this field of Medicine being aspirational, being on top of the latest and trendy in our outlook is important, especially if you want to stay on top.
The talk will cover:

  • Latest trends and how to incorporate in your practise
  • Evolving with times and keeping up
  • Staying in the Limelight

9:40 am

  • The regulatory framework for advertising therapeutic goods
  • What’s changing under the reform program
  • Things to consider in advertising a therapeutic good
  • Complaints management, compliance and enforcement

10:05 am

  • An overview of regulation in Australia
  • The Professional Practice Framework
  • Up-date on the standards/guidelines and codes that sit within the Professional Practice Framework

10:30 am

Networking Break

11:00 am

  • Current claims / complaints trends for cosmetic doctors
  • Key medico-legal risks for cosmetic doctors and their practices – where and how you practice
  • Insurance – what you need to think about and have in place
  • Emerging / ongoing issues – titles / expertise, advertising / social media, regulating surgery / medications and eHealth
  • Looking ahead – where current trends and reforms may end up

11:25 am

From communication skills, to client/patient experience, business skills, and how to entice your clients/patients and keep them forever. Understanding what your clients and staff needs are and then providing them with that solution. It’s having the ability to engage and drive client interaction not only presenting the opportunity to extend the sale or service, but also to leave the client/patient with a positive and fulfilling experience that they will happily come back to and become your raving fans

  • Every interaction matters
  • How to talk to anyone in the world (even the Mr Grumpy’s and the Mrs Chatterbox’s)
  • Understand why you click with some people and others drive you nuts (you know those people when their name comes up on the phone and you just don’t want to answer…yes those ones)

12:15 pm

Networking Lunch

PRACTICE MANAGEMENT & ENTREPRENEURSHIP - GROWING YOUR BUSINESS

1:25 pm

  • How to build a loyal brand and following
  • Pitfalls to avoid
  • Tips for ensuring continued success of your clinical practice

1:50 pm

Structuring for Success: Thinking Bigger Than Your One Practice

Suzie Hoitink, RN and Founder of the Clear Complexions Clinics

2:15 pm

  • In an ever changing, competitive industry driven by influencer marketing, it truly is not what you know, but who.
  • How can you create a supportive professional network
  • How to leverage your network when things go wrong
  • Tips for effective networking

2:40 pm

  • Find the right fit to create a successful team
  • Nurturing Culture
  • Facilitating success through ongoing education
  • Getting the most out of every employee

3:05 pm

Afternoon Tea and Networking

MARKETING & ADVERTISING EFFECTIVELY

3:55 pm

5 Tips for Your Marketing Strategy That Will Cost You Nothing

Kate McGrath, Marketing Consultant, HebCoCorp

4:20 pm

  • Using content, blogging and social media to promote your practice
  • Examples of best practice and top tips
  • Common mistakes to avoid

4:45 pm

  • Which social media channels work for the aesthetic industry
  • How and why Facebook has changed
  • How to turn a visitor from social media into a paying customer
  • Top website tips to convert more visitors to consultations

5:10 pm

Closing remarks from Chair

5:20 pm

Informa invites all speakers and delegates to an informal drinks reception to discuss the day’s issues and network with their peers

8:30 am

Arrival Coffee

9:00 am

Opening Remarks from Chair

9:10 am

INTERNATIONAL KEYNOTE – Holistic Beauty & Quality Patient Experiences

Dr Hema Sundaram, Founder & Director, Sundaram Dermatology, Cosmetic and Laser Surgery Centers of Rockville, Maryland and Fairfax, Virginia, USA and Visiting Professor, American Society for Dermatologic Surgery (invited)

9:40 am

  • The patient journey for cosmetic breast and facial surgery
  • The infrastructure that would help patients make better choices and take charge of their journey

10:05 am

  • Setting a new industry standard in safe cosmetic practice
  • Identify symptoms and signs that may indicate a medical emergency
  • Learn about how you can implement potentially life-saving interventions prior to ambulance or emergency department assessment

10:30 am

Morning Tea

TOOLS, TECHNOLOGIES & TALENT TO GROW REVENUE

11:00 am

Introducing CoolSculpting to Your Practice – Tips & Techniques for Success

Dr. Christopher Lee, Medical Director, Cosmos Clinic Canberra

11:25 am

  • Hair loss consultation
  • Medical and surgical options
  • Anasthesia
  • Adding hair loss to your clinic – pros and cons

11:50 am

  • Introducing Non-Surgical Thread Lift Procedures correctly and safely into a practice
  • Little known Key anatomical facts behind the aging of the mid and lower face
  • How to tailor each treatment to individual patient to ensure a top quality patient experience, great results and loyal customers

12:15 pm

  • Who are the allied health professionals in the cosmetic field and the changing role of qualifications
  • The benefits and pitfalls of working with others
  • Interprofessional practice as a best practice model

12:40 pm

Networking Luncheon

REGULATION, LEGAL CONSIDERATIONS & BEST PRACTICE

1:40 pm

2:45 pm

Navigating the Regulation Minefield

Dr Liang Joo Leow, Department of Dermatology, St Vincent's Private Hospital, Sydney; Clinical Advisory and Innovation Council, St Vincent's Health Australia

3:10 pm

The hypothetical follows a case of medical negligence in a cosmetic medical practice. The panel will debate the complex issues of the case and go through step by step how the case should have been managed, lessons learnt from the case and how to avoid scenarios like this occurring in future.

3:50 pm

Closing Remarks from Chair

4:00 pm

End of Conference

pricing

Packages Price
Package(Two Days)$2295$1995+GSTEarly BirdEarly Bird
2 Day Conference + Workshop A$2590$2390+GSTEarly BirdEarly Bird
2 Day Conference + Workshop B$2590$2390+GSTEarly BirdEarly Bird
2 Day Conference + Workshop A & B$2995$2795+GSTEarly BirdEarly Bird
Packages Price
Package(Two Days)$1395$1295+GSTEarly BirdEarly Bird
2 Day Conference + Workshop A$1890$1790+GSTEarly BirdEarly Bird
2 Day Conference + Workshop B$1890$1790+GSTEarly BirdEarly Bird
2 Day Conference + Workshop A & B$2295$2195+GSTEarly BirdEarly Bird

Standard Pricing

  • Early Bird Rate – Expires on 15 June 2018
    2 Day Conference – $1,995 + GST (SAVE $300)
    2 Day Conference + Workshop A – $2,390 + GST (SAVE $200)
    2 Day Conference + Workshop B – $2,390 + GST (SAVE $200)
    2 Day Conference + Workshop A & B – $2,795 + GST (SAVE $200)
  • Standard Rate – From 16 June 2018
    2 Day Conference – $2,295 + GST
    2 Day Conference + Workshop A – $2,590 + GST
    2 Day Conference + Workshop B – $2,590 + GST
    2 Day Conference + Workshop A & B – $2,995 + GST

 

Nurses & Laser Technician Pricing

  • Early Bird Rate – Expires on 15 June 2018
    2 Day Conference – $1,295 + GST (SAVE $100)
    2 Day Conference + Workshop A – $1,790 + GST (SAVE $100)
    2 Day Conference + Workshop B – $1,790 + GST (SAVE $100)
    2 Day Conference + Workshop A & B – $2,195 + GST (SAVE $100)
  • Standard Rate $1,395 + GST – From 16 June 2018
    2 Day Conference – $1,395 + GST
    2 Day Conference + Workshop A – $1,890 + GST
    2 Day Conference + Workshop B – $1,890 + GST
    2 Day Conference + Workshop A & B – $2,295 + GST

 

  • Book 3 delegates and receive the 4th delegate pass at no cost. To take advantage of this offer, call us today on 02 9080 4307 or email info@informa.com.au.
    Note: All delegates must be from the same company and register at the same time to qualify.

Workshops

Pre-Conference Workshops | Thursday 2nd August 2018

Workshop A: A Practical Guide to Making Social Media Work for Your Clinic
9am-12:30pm

Aesthetic clinicians will have the chance to have their own social media and blog platforms critiqued by content and SEO experts at this year’s National Cosmetic Medicine Summit – 3-4 August 2018 in Melbourne. Trish Hammond and Drew Hankin will offer a truly interactive session, highlighting the five mistakes that aesthetics clinics make when promoting their business through blog posts and social media updates; and offer industry-specific advice on how to get your digital channel to where you want them to be. Trish Hammond is an award-winning beauty blogger and CEO of Plastic Surgery Hub. Drew Hankin is the Managing Director for specialist medical marketing agency, Azuri Group.
Please BYOD: interactive session

Learning Outcomes:

  • Design a high level communications strategy for your business model
  • Develop an effective social media content plan
  • Learn the digital communications basics of what you need to know to successfully grow your business by using tools such as SEO, Google Analytics and Google AdWords
  • Gain a deeper understanding of the possibilities of social to improve your bottom line and how to go about implementing your social strategy

Facilitators:
Trish Hammond, Blogger and GM, Plastic Surgery Hub
Drew Hankin, Managing Director, Azuri Group

Workshop B: The Emerging Profession of Dermal Therapists and How to Build Your Business
1:30pm – 4:30pm

While Dermal Therapies has seen a steady evolution over time, in more recent years’ growth has become much more expansive. This is due to the world-wide web and social media allowing consumers to do their research and connect with others so that they are more knowledgeable. Consequently, this has led to greater demands from clients for services which give the best results and are delivered by expert therapists. Add to this the vast array of innovative products coming on to the market, the technological developments of machines and new educational providers offering different qualifications; trying to make sense of it all can be confusing.

This dynamic and interactive session will cover three main areas to help you gain the most salient knowledge you’ll need.

  • The growth of Dermal Therapies and most importantly its future direction
  • The steps to transition your business which at its heart is the appropriately educated therapist
  • The important question of scope of practice and ethical practices as a dermal therapist so that you will have a clearer understanding of the dermal point of difference.

Who should attend?
This program is for business managers, clinic owners and anyone wanting to expand their practice.

Facilitators:
Frank Perri, Senior Lecturer & Co Course Chair Dermal Sciences, Victoria University
Claire Simpson, Lecturer & Co Course Chair Dermal Sciences, Victoria University
Jennifer Byrne, Lecturer – Dermal Sciences, Victoria University

speakers

Trish Hammond

Editor & CEO, Plastic Surgery Hub

Susie Hoitink

RN & Founder, Clear Complexions Clinics

Nicole McLay

Assistant Secretary Regulatory Practice, Education & Compliance at Department of Health

Grazina Fechner

Training Solutions Director, Front + Centre

Nicole Montgomery

Director, Trusted Digital Media & Creative Director, Trusted Surgeons

Alfie Lombardi

Chief Enthusiasm Officer, Trusted Surgeons

Dr Sean Arendse

Senior Emergency Physician, The Alfred Emergency and Trauma Centre Melbourne

Associate Professor Lynette Cusack

RM, RN, Chair, Nursing and Midwifery Board of Australia

Tanya Vogt

Executive Officer, Nursing and Midwifery Board of Australia

Mandy Anderson

CEO & Managing Director, MIGA

Kelly George

Founder, Kelly George Aesthetics

Jonathan Carroll

Marketing Director, Engage Online Marketing

Bruce Battye

Director Pharmaceutical Regulatory Unit, NSW Health

Dr Larissa Miller MBBS

FRACGP, FACAM, Dr Miller Clinic

Dr Ross Farhadieh

Plastic Surgeon, Panthea Clinics Sydney & Canberra

Kate McGrath

Marketing Consultant, HebCoCorp

Dr Gordon Ku MBBS. FAAAM (A4M), CPCA.

Board Certified Cosmetic Physician, Me Clinic

Frank Perri

Senior Lecturer & Co Course Chair Dermal Sciences, Victoria University

Dr. John Javorniczky

Senior Regulatory Officer (NIR), Australian Radiation Protection and Nuclear Safety Agency (ARPANSA)

David Urban

David Urban, Science Officer, Australian Radiation Protection and Nuclear Safety Agency (ARPANSA)

Dr Liang Joo Leow

Department of Dermatology, St Vincent's Private Hospital, Sydney; Clinical Advisory and Innovation Council, St Vincent's Health Australia

Janine McIllwraith

Principal Lawyer, Slater and Gordon

when & where

03 - 04 Aug 2018

Crown Melbourne
8 Whiteman Street
Southbank VIC 3006
Phone: (03) 9292 8888
www.crownmelbourne.com.au

Book Accommodation with Lido Group
For your convenience Lido Group will manage your accommodation needs. Click here or call 02 8585 0808.

contact

Still have a question?

Samantha Lister
Sponsorship & Exhibition Manager
+61 2 9080 4432
samantha.lister@informa.com.au

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