Informa Telecoms & Media Shop - MAPOS USA '07
 

MAPOS USA '07

Shaping the Future: from Enterprise to Mass-Market Multimedia

26-27 June 2007, St. Regis Hotel, San Francisco, USA

Main Agenda

Day One 14 March 2007

Registration & Coffee

08:30

Speed Networking Session

09:00

Speed Networking: A chance to get to know your peers before the start of the conference and set in a relaxed and informal atmosphere

Opening Remarks from the Chair:

09:10
  • David Ford, Sr. Mgr. A-MAS Systems Engineering, ArrayComm, USA

Utilising Optimisation Techniques to Ensure Efficient Network Quality & Reduce Operational Costs

Does Implementing 3G Give an Increased Focus on the Expected Data Rate?

09:15
Operator
  • Overview of 3G rollout plans and exploiting 2G infrastructure to reduce costs
  • Does implementing both a 2G and a 3G network giving a better or worse network quality?
  • Understanding the impact of different handsets (some have GSM, EDGE and UMTS, others only have GSM and UMTS) on operators' service provision
  • Can the 3G coverage ever be as good as 2G?
  • Bjørn Amundsen, Director Head of Coverage, Telenor, Norway

Business Opportunities with UMTS from the View of a Smart Follower

09:45
Operator
  • Customer needs versus technical innovations: A realistic view on the German market
  • Reviewing the key areas of deployment of UMTS at E-Plus
  • Optimising the efficient use and interoperability of 2G and 3G networks regarding voice and data traffic
  • Dr. Hans-Jürgen Schrewe, Director Planning & Engineering, E-Plus

What are the Limitations of Existing Optimisation Techniques?

10:15
Operator
  • Outlining the difficulties of planning and optimising a 3G radio network
  • Highlighting key factors in 3G network optimisation processes
  • Analysing the overall optimisation process to increase efficiency and reduce costs
  • Identifying and deploying automatic network optimisation processes
  • Examining current limitations in 3G optimisation processes
  • Juan Brescoli, Access Network Engineering Manager, Orange, The Netherlands

Coffee and Refreshments

10:45

The Role of the Handset for Optimising the 3G network

11:10
Operator
  • Drive testing and network counters versus user experience (UE) behaviour
  • Examining the impact of UE differences on the perceived network quality
  • Differences in UE behaviour regarding neighbour lists and soft handover behaviour
  • Robert J. Brown, Senior Radio Network Expert, KPN, The Netherlands

Impact of Optimisation Techniques to Increase ARPU and Reduce Churn

11:40
Operator
  • Examining how mobile data subscriber adoption is dependent on QoS and reliability as well as cost
  • Meeting the end-users' expectations through optimisation techniques
  • Managing the network as the number of users increases
  • Overcoming the challenges of rate adaptation
  • K. Siva Balendra, Head - Network Planning, Essar Teleholdings, India

Future Outlook for Automatic Optimisation Processes

12:10
Panel
  • How can we take advantage of intelligent mechanisms to migrate from manual optimisation techniques
  • Strategies to move beyond the limitations of drive tests to measure network performance
  • Analysing the risks involved in using automatic antennas
  • Dina Bartels, Director, Head of UTRAN Product Line Strategy, Siemens, Germany
  • Alon Zelzion, Vice President and General Manager for the EMEA region,
  • Jingu Lee, Program Manager - HSDPA Measurement Tools, Couei EMEA

Networking Lunch

12:50

Effective Optimisation Techniques For Indoor Coverage

Utilising Off-Air UMTS Repeaters to Improve Networks

14:00
Operator
  • Evaluating the need for repeaters in UMTS
  • Recognising the principles and relevant characteristics
  • Examples of repeater features and how they can be used and optimised
  • Pedro Oliveira, Project Implementation Management Group Manager, Sonaecom, Portugal

Radio Resource Management

Effective Cell Selection and Reselection Between W-CDMA and GSM

14:30
  • Cell selection and reselection in a multi-RAT environment
  • The importance of being on the correct cell
  • Why simulations often fall short of actual performance due to ignoring actual cell selection performance
  • Jochen Hoidis, Senior Engineer, Engineering Services Group, QUALCOMM, Germany

Using Optimisation Processes To Overcome Obstacles For Capacity And Coverage Issues

Deployment Considerations for UMTS900

15:00
  • UMTS900 deployment scenarios
  • what are the coverage gains of UMTS900 vs. UMTS2100?
  • Capex gains of UMTS900 vs. UMTS2100
  • UMTS900 and GSM900 coexistence
  • Gianluca Formica, Senior Engineer Radio Innovation, Telefonica O2 Europe

Coffee and Refreshments

15:30

Optimise Performance and support Next Generation Services and Applications

15:50
Operator
  • Understanding the impact of HSDPA on optimisation techniques
    • Why does HSPA require more optimisation than Standard WCDMA ?
  • Identifying specific issues related to optimisatin with HSDPA
    • Sceduling moved from RNC to node B
    • Critical parameters no longer available to monitor on lub
    • Processing power required to deliver real-time sceduling
    • Reducing interference on the downlink
  • Examining the relationship between HSDPA capacity, power and spectrum utilisation
  • Yuksel Yilmaz, Expert RF Engineer, Turkcell

Identifying and Re-Using Cell Sites for Antenna Sharing

16:20
Operator
  • Examining the challenges for initial siting and how to overcome them
  • Analysing the coverage issues for using 3G phones in 2G cell sites
  • Strategies to successfully re-use 2G infrastructure in 3G design
  • What is involved in changing the antenna configuration and what are the implications?
  • Baruch Bar, Radio System Engineering Department Manager, Cellcom, Israel

What is the Value of 3G Optimisation for the End User?

16:50
Panel
  • Reviewing how 3G networks are being utilised by the customers
  • Case studies on network behaviour and customer experience: What has been learnt?
  • Examining the customers' benefits of optimisation techniques for voice and data applications
  • Marjan Mursec, Technical Expert, Mobitel, Slovenia
  • Kenny Young, Sr. Vice President & CMO, LCC International, USA

End of Day One and Networking Drinks

17:30

Day Two 15 March 2007

Registration and Coffee

08:30

Opening Remarks from the Chair

09:00
David Ford, Sr. Mgr.A-MAS Systems Engineering, ArrayComm, USA

Impact of HSDPA on Optimisation Techniques - Operators Case Studies

Operator Experience on HSDPA Introduction

09:05
Operator
  • Introduction of HSDPA service to T-Mobile networks
  • Experienced network limitations and problems due to high speed traffic
  • Optimisation steps to extend network capacity efficiently
  • Short outlook on HSUPA introduction and expected system limitations
  • Guido Companie, Senior Engineer, T-Mobile International, Germany

Examining QoE KPIs for HSPA

09:35
Operator
  • Evaluating HSPA applications
  • Identifying QoS KPIs for high speed data services
  • Determining and mapping real customer perception with network performance
  • Lucia Barbieri, E2E QoS Expert, Vodafone, Italy

Impact of HSDPA/ HSUPA on the 3G/ Release 99 Networks

10:05
Operator
  • Analysing HSDPA experiences and how it has affected 3G optimisation
  • How to increase Iub bandwidth
  • How to ensure the hardware in the Node Bs supports HSDPA
  • Examining the impact on surrounding UMTS cells
  • Can the same carrier be used for HSDPA and Release 99?
  • Jukka Jokisalo, Senior Consultant, Network Consulting, Omnitele-Finnet, Finland

Coffee and Refreshments

10:35

Measurement Results and Real Statistics for HSDPA

11:00
Operator
  • Examining EcNo degradation
  • Coexistence of R99 and HSDPA traffic on same carrier
  • Optimising HSDPA and achievable throughput
  • Effect of schedulers on user experience
  • Examining CQI distributions in different radio environments
  • RTT distributions
  • 16 QAM versus QPSK modulation
  • What are the limitations of terminal equipment?
  • Marjan Mursec, Technical Expert, Mobitel, Slovenia

Challenges of HS(D)PA Monitoring

11:30
  • Determining KPIs for HSDPA performance monitoring
  • From KPIs to perceived end-user quality
  • TNO ICT work on KPIs and perceived user quality
  • Challenges for HSUPA and HSPA+ monitoring
  • Ljupco Jorguseski, Technical Consultant/ Researcher, TNO Information and Communication Technology - Mobile Networks, The Netherlands

Impact of the 900MHz Spectrum on UMTS/ HSDPA

12:00
Operator
  • How can the UMTS 900MHz network be used?
  • Techniques to extend UMTS voice and HSDPA data coverage
  • What is the ROI for optimising a lower frequency network?
  • Can the 900MHz bandwidth be used for UMTS/ Release 99?
  • Kari Junttila, Chief Radio Network Planner, TeliaSonera, Finland

Networking Lunch

12:30

Case Study: Experience of Optimisation and Usage of HSDPA

13:40
Operator
  • Examining the affects of QPSK and 16 QAM modulations
  • Evaluating Iub capacity and traffic priorisation
  • Assessing the affects of different load conditions
  • Optimising by quality and investments
  • Timo Sippola, Senior System Design Engineer, Elisa Corporation, Finland

Understanding End2End QoE and QoS in HSxPA networks

14:10
  • What performance to expect for cells, end users, etc
  • How to locate bottlenecks in the HSPA delivery chain
  • Evaluating HSPA performance in UEs and network elements
  • VoIP and IP-TV over HSPA - dream or reality?
  • Per Kangru, 3G & IP Test Architect, Agilent, Germany

Can Optimisation Techniques have an Impact on the Availability of New Services?

14:40
Panel
  • How to close the gap between the availability of new services and the capacity to deliver them
  • Who pays the price for the additional costs and increase in capacity required for HSDPA
  • How to prioritise mobile TV versus HSDPA traffic
  • Expectations for HSUPA and dealing with backhaul transmission
  • Olivier Boinon, 3G Department Manager, NEC, France
  • Sunzay Passari, Vice President - VAS & Devices, Essar Teleholdings, India
  • Mark Stephenson, Marketing Director, Epitiro Limited

Coffee and Refreshments

15:20

Optimising the IP Core Network

Handling IP Core Network Complexity through Optimisation and the role of MPLS

15:40
Operator
  • Examining 3G network transport requirements
  • Possibilities for an all-IP core network and all-ethernet access network
  • Comparing the IP core network versus the IP/ MPLS core network
  • How can MPLS help optimise the IP core network to increase efficiency and reduce costs?
  • Micali Roberto, Senior Engineer Innovation, Engineering, Testing, Telecom Italia Lab, Italy

3G - IMS Integration: Evaluating, Monitoring/ Optimisation Tools

16:10
Operator
  • How will new IMS based services impact the end to end quality of 3G calls?
  • What performance management and optimisation tools will be used in the new IP-core networks?
  • How will new IMS based services be monitored in the 3G network?
  • What new KPIs/ statistics should be measured?
  • Introducing SIP and RTP monitoring to 3G operators
  • Sandeep Raina, Product Marketing Director, Tektronix, UK

Managing Customer Experience from an end user perspective

16:40
Panel
  • The importance of CEM (customer experience management)
  • A view from the edge of the network
  • In-Service monitoring for wireless broadband service delivery- a managed service approach
  • Example KPI and performance metrics for voice,video and data services
  • Content validation for streaming applications
  • The real value of performance benchmarking
  • Mark Stephenson, Marketing Director, Epitiro Limited

Chair's Closing Remarks

17:20

Close of Conference

17:30